An ISP comparison site was having trouble earning organic traffic from Google. Part of the solution to earning this traffic involved building a high volume of quality links that would drive referral traffic and positively impact the site’s ability to rank in search engines.
I created and executed a 12-month content promotion strategy that earned over 800 pieces of digital coverage (backlinks) and drove over 100,000 referred visitors to the content I created for the site. This effort contributed heavily to a 520% increase in traffic YoY and established the site as one of the most profitable and highly-trafficked sites at the company.
This campaign and its results earned the Best Viral Campaign award at PR Daily’s Digital PR & Social Media Marketing Awards in 2017.
