The goal of the Safe Rides campaign was to provide free Lyft rides to residents in the states with the highest rates of impaired driving deaths. I worked with a home security website to run three rounds of this campaign over three over major drinking holidays in 2018 and 2019.
The campaign helped raise local awareness for the issue of impaired driving in key states by earning over 200 pieces of digital coverage and 100 brand mentions on local news broadcasts. Additionally, the brand provided over 300 safe rides to individuals in states across the nation.
